Who We Are

David Jeffrey Ringer

David Jeffrey Ringer is a strategist and communications leader who co-founded Green Jay Strategies in 2021 with a goal of helping mission-driven clients do more good. He is a sought-after adviser in communications and media strategy, messaging, audience development, media relations, organizational governance and management, and fundraising communications.

He regularly represents clients in national and international media, entertainment media, science media, and local news. He partners with clients on content creation, writing a wide range of materials from op-eds to journal articles and research reports, both behind the scenes and as a named author.

David spent nearly 12 years at National Audubon Society, where he honed particular subject matter expertise in climate change, biodiversity, science communication, legal communications, public policy, youth and community engagement, and grassroots advocacy.

Before that, he worked internationally in PR, community relations, and donor relations for community development NGOs on four continents. He has been an invited guest lecturer at Brown University and frequent conference speaker on topics ranging from public relations to science and public policy.

Elizabeth Sorrell

Elizabeth Sorrell co-founded Green Jay Strategies in 2021. A storyteller at heart, she partners with clients across sectors to lead strategic communications and digital marketing efforts—crafting creative, mission-driven initiatives that drive meaningful impact.

Before launching Green Jay, Elizabeth spent 11 years at the National Audubon Society, where she played a lead role in shaping the organization’s brand, content, and constituent experience across its digital media ecosystem. Her work in social media, digital advocacy, and visual storytelling helped position the century-old conservation group as a national leader in digital engagement.

Prior to joining Audubon, Elizabeth spent five years at The Karpel Group, where her entertainment-focused portfolio included MTV, Paramount, Henson, among other clients.

A recognized subject matter expert, Elizabeth has been invited to speak on topics including social media, visual storytelling, and digital acquisition at SXSW, Yale University, the Nonprofit Technology Conference, the Social Shake-Up, and beyond.

Photo by Leslie Von Pless

Lisa Hardaway

Lisa Hardaway has led strategic communications on two of the most high pressure, high visibility topics of our time–marriage equality for same-sex couples and climate change communications. She has demonstrated experience in both setting a high-level strategic vision and delivering as a hand-on practitioner.

For nearly 25 years, Lisa has built, led and managed communications teams at national and local nonprofit advocacy organizations. The majority of her career was spent at Lambda Legal working in partnership with cutting-edge constitutional litigators advocating for LGBTQ people and people living with HIV who experienced life-altering harm and discrimination. For 15 years, Lisa was instrumental in changing the legal landscape by helping Lambda Legal’s courageous clients tell their stories in compelling and empowering ways to help their local communities understand why change was necessary.

Since joining Green Jay Strategies she has helped organizations build detailed communications strategies with messages and tactics, reach new audiences in topics ranging from conservation to LGBTQ+ healthcare through media engagement, media train program area experts and volunteers, write remarks for CEOs and develop deep analysis of the media landscape.